Research and Development
Mike
Murtagh,
Director
–
R&D
Investor/Analyst
USA
Tour
–
10
&
11
September
2012
1
Exhibit 99.6

•
R&D Overview –
US and Australia
•
FC Technology
–
Product Performance
–
New Products
–
Platform Development
•
Non-FC Technology
•
Summary/Key Takeaways
2
AGENDA

Research and Development Overview
3

Three
Research
Centers
–
US
and
Australia
Resources
–
Fontana R&D
–
Sydney R&D (Rosehill)
–
Chicago R&D (Non-FC Development)
Q3 FY13
–
Mfg. Services/Engineering
Rosehill –
Australia
Fontana –
USA
4
TECHNOLOGY ORGANIZATION
Development: Focused organization around
implementing new technology products
Research: Core understanding of technologies and
the science behind them
Diverse workforce of 130 technologists
Diverse mix of scientists/engineers (30% PhD, 30%
Masters, 40% Bachelors degrees)
>70% with greater than 5 years service

Enable James Hardie Product Leadership Strategy
5
TECHNOLOGY STRATEGY
Provide a continuous pipeline of innovative new products and
technologies with sustainable advantages to achieve our category
and market share goals
Our role is to act as the technology pipeline for the organization

Enable effective development and implementation of key initiatives
6
TECHNOLOGY FUNCTIONS

Fiber Cement Research and Development
7

•
Substrate Development
•
Coatings Development
•
Raw Materials Formulation
•
Test Method Development
•
Competitive Intelligence
•
Trim/Crown Moulding
•
Differentiated Plank
•
Reveal
•
Wide Stria/Axon
•
Oblique
•
Product Smoothness
•
Product Flatness
•
Embossing
•
Advanced Finishing
•
Concealed Fastening
•
Best Practices/Install
•
Raw Material Sourcing
•
Manufacturing Process Optimization
•
Zero-to-Landfill
8
FC STRATEGIC PRIORITIES
Product
Performance
Platform
Development
New Product
Development
Technical Support

Fiber Cement Product Performance
9

10
HARDIE ZONE –
ENGINEERED FOR CLIMATE

11
PRODUCT PERFORMANCE EVALUATION
LONGER-TERM, REAL-
LIFE EXPOSURE

time
12
PRODUCT PERFORMANCE
HZ5 performs 5X better than generic FC in system testing
20
40
60
100

•
Secure Supply –
Pulp, Cement, Silica, et al
-
Raw Material Sourcing
-
New Formulations
•
Ensure Quality
-
Consistent Supply
-
Universal Specs
•
Improve Utilization
•
Enhance Performance
13
RAW MATERIAL STRATEGY

PULP PRICE INDEX

15
LOW DENSITY ADDITIVES

Fiber Cement Product/Platform Development
16

Objective:  Balanced mix of step-change products/platforms and product
line extensions to drive category and market share growth strategy.
PLATFORMS
PRODUCTS
17
FC PRODUCT/PLATFORM DEVELOPMENT

Key Products:
Key Platforms:
FC PRODUCT/PLATFORM DEVELOPMENT –
US
Crown Moulding
Reveal Panel
Differentiated Plank
HLD
TM
/NT3
TM
Trim
Crown Moulding
Differentiated Plank
Reveal
TM
Product Smoothness/Flatness
Embossing
Advanced Finishing
Concealed Fastening

Key Products:
Key Platforms:
FC PRODUCT/PLATFORM DEVELOPMENT –
AUS
Thermal Break Tape
Wide Axon
Oblique
Wide Stria
Wide Stria
TM
Wide Axon
TM
Oblique
TM
Thermal Break Tape
Product Smoothness
Product Flatness
Advanced Finishing
Energy Efficiency

Non-Fiber Cement Research and Development
20

Evaluate emerging technologies for fit with current and future James
Hardie businesses:
21
NON-FC R&D STRATEGY
Upon
evaluation
recommend
to
watch,
make
or
buy
Commercialization
of
acquired
technology
Launch products to complement fiber cement within building
product industry

Considerable R&D investment made towards development of
Non-FC technologies over the last 2-3 years
22
NON-FC DEVELOPMENT

Shapes Product Line
–
Test
launch
of
shapes
product
line
with
non
–
FC
technology
–
Product offers similar performance and value
propositon as FC against wood and PVC
Pultrusion Technology
–
Develop fiberglass pultrusion as an entry vehicle into a
new building product segment
Color Expertise
–
Develop additional internal paint expertise to support
ColorPlus
®
Technology business
23
NON-FC CURRENT FOCUS

Bed Mould
Sub Sill
His. Sill
Brick Mould
Rams Crown
Drip Cap
Skirt Board
Base Cap
24
NON-FC –
SHAPES

Ensuring Product Performance
Maintaining Product Leadership
Enabling Platforms
Aligned with Corporate Strategy
25
SUMMARY/KEY TAKEAWAYS
JH products demonstrate superior durability vs. the competition
Differentiated products are being created to enable future PDG vs.
wood and vinyl options
New FC and Non-FC platforms are being developed to enable future
business growth
R&D
acts
as
the
technology
pipeline
for
JH
and
is
well-aligned
with
the
company’s
overall
category
and
market
share
growth
strategy

Questions
26