REPAIR AND REMODEL PRESENTATION

Repair & Remodel Segment

Scott Neidow –

R&R Regional Segment Manager

David Donofrio –

Director, Products & Segments

Investor/Analyst USA Tour –

10 & 11 September 2012

Exhibit 99.8

Market/Strategy Review

James Hardie R&R Execution Update

Summary/Go Forward

Questions

AGENDA

•

Source: NAHB

Total Value in USD

R&R OPPORTUNITY VS. NEW CONSTRUCTION

New

Construction,

28%

Repair &

Remodeling, 72%

2012

New

Construction,

27%

Repair &

Remodeling, 73%

2010

New

Construction,

50%

Repair &

Remodeling, 50%

2006

R&R SEGMENT STRATEGY RECAP

•

Vinyl

standard

markets

Switch

the

preference

from

vinyl

fiber

cement by directly communicating the benefits and affordability of

James Hardie

to the Consumer

•

James

Hardie

standard

markets

Switch

the

preference

James Hardie

differentiated products by directly communicating the

benefits

and

affordability

James

Hardie

the

Consumer

Through a network of aligned contractors

Focused on the top 20 US markets by opportunity

•

OBJECTIVES

Getting into the consumer’s living room via education, contractor or

both

Growth from vinyl (market share gains in the north)

Growth in category share becoming the preferred fiber cement

siding in the R&R Segment

Shift the market to James Hardie

full wrap siding with ColorPlus

technology,

trim & differentiated products

•

TACTICS

•

Building an organizational competency around the Repair and

Remodel segment

R&R Segment Managers

Dedicated R&R sales force (continue to grow rep force)

•

Creating the market standard

Neighborhood targeting

Consumer demand creation

•

Developing

network

James

Hardie

Contractors

Preferred & ACP (Associate Contractor Partners) across the country

Contractor programs and education

Business building tools, sales and marketing support

•

R&R PROGRESS UPDATE

•

Vinyl standard markets

•

James Hardie standard markets

•

Contractor Partnerships

•

VINYL STANDARD MARKETS

Vinyl Substitution Model

•

Neighborhood

approach

–

Convert

neighborhoods

Hardie

standard

•

Concept

–

Setting the neighborhood standard

•

Hardie value delivered into the home thru aligned network of

contractors

•

Tangible value for both homeowner and contractors

•

CONTRACTOR ATTACHMENT IN KEY MARKETS

District

Technology

Attachment

HardieTrim

Attachment

Target Market 1

Target Market 2

Target Market 3

Target Market 4

Target Market 5

Target Market 6

Target Market 7

Target Market 8

ColorPlus

HARDIE STANDARD MARKETS

•

Contractor Approach –

acquire and grow contractor base

•

Concept –

deliver on our brand promise to the consumer

•

Hardie value delivered into the home thru aligned network of contractors

•

Building a better business model for the contractor

Contractor conversion model

CONTRACTOR ATTACHMENT IN KEY MARKETS

Region/Member

Technology

Attachment

HardieTrim

Attachment

Target Market 1

Target Market 2

Target Market 3

Target Market 4

ColorPlus

HARDIE STANDARD MARKETS –

SUMMARY

•

James Hardie

Siding is already the durable solution

•

Not as far down the road in Hardie standard markets, we have

spent our time primarily focused on converting vinyl markets

Fragmented base of Repair & Remodel contractors

•

Long term performance vs. short term aesthetics

JAMES HARDIE CONTRACTOR PROGRAMS

Our Objective is to develop a productive and mutually beneficial

partnership, with Replacement Contractors & Remodelers looking to

create a competitive advantage in the marketplace selling James

Hardie Products.

Provide access to the following:

•

Job-site safety and installation best practice training

Product knowledge & communication

Selling tools and resources

Marketing and lead generation tools

Tracking mechanisms to measure success

WORLD CLASS LEAD MANAGEMENT

We’ve

partnered

with

Salesforce.com

offer

our

Preferred

Remodelers:

•

Best in Class Lead

Management

•

A Proven, Easy to Use

Website

•

One-Stop Shop for:

Leads

Job Tracking

Customer Surveying

Marketing & Sales Tools

Training & Education

GUILD QUALITY MEMBERSHIP

Professional customer satisfaction surveying and reporting.

Surveys of all James Hardie

Jobs Paid For by James

Hardie!!

(for Preferred Remodelers)

GENERATE QUALITY LEADS

Postcards

Door Hangers

Yard Signs

The Marketing Zone Website allows you to:

•

Select from a number of options for co-branded door hangers, yard

signs, and postcards

•

Upload or create a new mailing list; filter the list to meet your needs

•

Order, mail, and pay right online, using your credit card

JAMES HARDIE IFRAME

•

20+ Pages of James

Hardie website content

•

Embedded into your

website so your

customer never leaves

your site

•

Can be added to your

website in 30 minutes

•

Always up-to-date

•

No cost to you!

For more information, contact iframe@jameshardie.com

JAMES HARDIE MICROSITE & PAID SEARCH

•

Customized 15-Page Microsite

•

Fully optimized (SEO) for local organic search

•

Leads collected from a contractor’s page go into their account on

SF.com

(www.remodeler.jameshardie.com/”JoesContracting”)

JAMES HARDIE PARTNER UNIVERSITY

Continuing Education Learning Modules

Short Online Training Courses Include:

•

Lead Generation 101 & 201

•

How to Sell James Hardie

Siding

–

A 10 Step Selling Process

•

Objection resolution techniques in the home

•

James Hardie

Siding Installation Best Practices

General Installation Requirements

Critical to Quality Requirements

Cutting 101

Plank Install 101

Trim Install 101

TOTAL PROGRAM MEMBERS (PRP & ACP)

Q4FY11

(Pre-ACP)

Q1FY12

Q2FY12

Q3FY12

Q4FY12

Q1FY13

Total Program Members

JAMES HARDIE CONTRACTOR SUMMIT (FY12)

•

3 Days (January FY12)

•

130 Companies

•

6 Professional Speakers

–

Business Planning

–

Lead Generation

–

Differentiating Your Business

–

In-Home Selling

•

Non-Compete “Advisory Groups”

–

4 Breakout Sessions

“This was an amazing event. It will definitely affect the way we do business going forward!”

–

Legacy Exteriors

99.8%

Rated their experience at

the Summit “Excellent!”

•

Vinyl market strategy is working; neighborhood approach and

contractor acquisition is being executed and we continue to add

field resources in key markets

•

Organizational shift away from top 20 focus only, adding new

markets, additional field resources

•

Continued focus on contractor acquisition and contractor

development, FY13 ACP Summit for 250 contractors, Feb FY13

JH R&R SEGMENT SUMMARY AND GO FORWARD

•

Further development of James Hardie contractor programs, lead

generation, contractor websites, consumer financing programs,

hyper local marketing

•

Hardie standard markets slower to convert than anticipated.

Increased focus and field resources

•

Continue

refine

and

test

our

approach

James

Hardie

standard

markets, prove long term value and better performance of a home

featuring

ColorPlus

technology

over

site-painted

home

JH R&R SEGMENT SUMMARY AND GO FORWARD