Exhibit 99.9
EUROPE OVERVIEW & ASIA PACIFIC Q&A
Mark Fisher
USA Investor/Analyst Tour Thursday 19th September 2013
AGENDA
Evolution of the company
Market overview
Strategy
Current position
New products runway
Summary
2
EVOLUTION OF EUROPEAN BUSINESS
Phase SUBHEADING I: Establish a Beachhead- 2003
Build base capability (Sales, Channel)
Phase II: Build a EU Business using U.S. Products
Improve capabilities
Increase volume
Achieve profitability
Phase III: Create a True European Business
Achieve scale
Launch products developed for the European market
Today
HOW WE OPERATE
European head office in Amsterdam
Core markets UK and France
Developing in Germany
High population & GDPs in all core markets
France 63M
UK 63M
DE 82M
Steadily growing share of timber frame
4
HOUSING STARTS (SF & MF)
Forecasts
450
400
350
300
UK SF
250 UK MF
GE SF
200
GE MF
150 FR SF
FR MF
100
50
0
FR GE UK FR GE UK FR GE UK FR GE UK FR GE UK FR GE UK FR GE UK
2009 2010 2011 2012 2013 2014 2015
5
MARKET OVERVIEW
UK & France markets returning
Government-led initiatives
Building systems and designs are changing
Architectural style / materials Shift
Brick share UK*
2008 95%
2013 88%
JH internal estimate
6
STRATEGY
To aggressively drive sales growth through a unique product portfolio and establish a long-term differentiated position via JH USA current products and EU specific products
Market development
New products
Market penetration
7
GOALS
Fiber cement market leader in core geographies
High share of sales in new products
8
CURRENT POSITION
Developed capability to import products
Freight model not excessively punitive:
Roughly equal costs of full truck US to UK versus overland Europe
Long term goal is local value-add manufacturing
Now customizing products:
Enhances differentiation
9
CHANGING EUROPEAN ENVIRONMENT
Architectural styles changing
Mixed facades
Availability of skilled labor
Brick-masons becoming scarce
Energy efficiency requirements
FranceRT 2012
150 kwh/M? to 50 kwh/M?
Trend towards lightweight
Faster
More energy efficient
10
HARDIE GROWTH
Well positioned:
Channel
Builders (90% of UK Top 20)
Low geographic penetration
11
NEW PRODUCTS RUNWAY
Interior products:
HardieFloor
Structural flooring product for SF
HardieFloor QT
Structural sound flooring for MF / SF
Exterior products:
HardieStria
New cladding for MF/SF
12
ENERGY EFFICIENCY
To meet RT2012, France MF Social needs to be re-skinned
Complicated system
High labor costs
Long time frames
Needs re-thinking
We have an answer
13
SUMMARY
Focused approach on core markets
Changes in
Construction
Architectural style
Energy efficiency
James Hardie is well positioned to exploit this growth
14
Questions?
15