EX-99.4

James Hardie Philippines

JHPI Journey

5 June 2014

Outline

•

Evolution of JHPI (James Hardie Philippines Inc)

•

FY14 Business Highlights

•

Philippine Overview

•

Market Overview

•

JHPI Current Position

•

JHPI 5-Year Strategies

James Hardie Philippines

JHPI Journey

5 June 2014

Evolution of JHPI

1995

2000

Entry to the

Philippines

1998

Inaugurated

PH plant

Penetrated home

improvement ceilings

market

2010

Today

Established

channel presence

Commenced primary

demand to grow market

Penetrated opportunity

market in High-rise &

Commercial

Launch of

differentiated

products

Started design

change with

thought leaders

Advertising

focused on the

“worry-free”

brand essence

James Hardie Philippines

JHPI Journey

5 June 2014

7,107 islands

300,000 sq.km.

land area

92.3M est. as of Mar. 20, 2012 (NSCB)

LIFE EXPECTANCY

71.94 years (‘12 est.)

MEDIAN AGE

23.1 years (‘12 est.)

7.2% annual growth in 2013 with 11.1%

from the construction sector

US$4,100

Services (55.7%), Industry (31.5%),

Agriculture (12.8%)

Tropical Marine

NE Monsoon (Nov. –

Apr.)

SW Monsoon (May –

Oct.)

POPULATION

Philippine Overview

James Hardie Philippines

JHPI Journey

6 June 2014

Market Overview

Smaller cut sizes of lots and

proliferation for second storey in

mass housing an increasing trend

Urban living continuing to increase

in highly urbanized areas

concentrated around BPO

(Business Process Outsourcing)

locations

Increase in custom built homes and

leisure homes

Design shift from Mediterranean,

American designs to more

contemporary look

3.6M housing backlog

Home Improvement

Commercial & High-rise

Mass housing

James Hardie Philippines

JHPI Journey

6 June 2014

Current Position

JHPI sales steady growth

Home Improvement

Mass Housing

Commercial

High-rise

Residential

James Hardie Philippines

JHPI Journey

6 June 2014

Key Strategies

Drive brand to grow home improvement market.

Aggressively grow primary demand for our products in targeted

market segments.

Grow our overall market position while defending our share in existing

market segments.

Introduce differentiated products to deliver a sustainable competitive

advantage.

Work with architects, developers and builders to create buildings that

offer superior livability to that of masonry –

“HardieAdvantage”!

James Hardie Philippines

JHPI Journey

5 June 2014

Drive brand to grow home improvement market

Focus on in-market activities

Brand footprint expansion

Increase brand affinity

James Hardie Philippines

JHPI Journey

5 June 2014

Aggressively grow primary demand for our products in

targeted market segments

Drive composite design

Drive regional-specific design and building change

Consistent delivery of value add-ons to developers

James Hardie Philippines

JHPI Journey

5 June 2014

Grow our overall market position while defending our share

in existing market segments

Detailed field management

Building supply chain capability to provide competitive advantage

Effective category management

James Hardie Philippines

JHPI Journey

5 June 2014

Introduce differentiated products to deliver a sustainable

competitive advantage

Entering new market segments

Proactive response to shifts in the market

Standardized solutions from design challenges

James Hardie Philippines

JHPI Journey

5 June 2014

Work with architects, developers & builders to create buildings that offer

superior livability to that of masonry –

“HardieAdvantage”!

Accelerate design change with thought leaders

Drive to framed construction

Develop JH ecosystem to gain competitive advantage

James Hardie Philippines

JHPI Journey

5 June 2014

Home

Improvement

Commercial

Mass

Housing

ECOSYSTEM

High-rise

Residential