NORTH DIVISION
Sean Gadd
24 September 2014
Exhibit 99.3

This Management Presentation contains forward-looking statements. James Hardie may from time to time make forward-looking statements in its periodic reports filed with or
furnished
to
the
SEC,
on
Forms
20-F
and
6-K,
in
its
annual
reports
to
shareholders,
in
offering
circulars,
invitation
memoranda
and
prospectuses,
in
media
releases
and
other
written
materials and in oral statements made by the company’s officers, directors or employees to analysts, institutional investors, existing and potential lenders, representatives of the media
and others. Statements that are not historical facts are forward-looking statements and such forward-looking statements are statements made pursuant to the Safe Harbor Provisions of
the Private Securities Litigation Reform Act of 1995.
Examples of forward-looking statements include:
•
statements about the company’s future performance;
•
projections of the company’s results of operations or financial condition;
•
statements regarding the company’s plans, objectives or goals, including those relating to strategies, initiatives, competition, acquisitions, dispositions and/or its products;
•
expectations
concerning
the
costs
associated
with
the
suspension
or
closure
of
operations
at
any
of
the
company’s
plants
and
future
plans
with
respect
to
any
such
plants;
•
expectations concerning the costs associated with the significant capital expenditure projects at any of the company’s plants and future plans with respect to any such
projects;
•
expectations regarding the extension or renewal of the company’s credit facilities including changes to terms, covenants or ratios;
•
expectations concerning dividend payments and share buy-backs;
•
statements concerning the company’s corporate and tax domiciles and structures and potential changes to them, including potential tax charges;
•
statements
regarding
tax
liabilities
and
related
audits,
reviews
and
proceedings;
•
statements regarding the possible consequences and/or potential outcome of the legal proceedings brought against two of the company’s subsidiaries by the New Zealand
Ministry of Education and the potential product liabilities, if any, associated with such proceedings;
•
expectations about the timing and amount of contributions to Asbestos Injuries Compensation Fund (AICF), a special purpose fund for the compensation of proven
Australian asbestos-related personal injury and death claims;
•
expectations concerning indemnification obligations;
•
expectations concerning the adequacy of the company’s warranty provisions and estimates for future warranty-related costs;
•
statements regarding the company’s ability to manage legal and regulatory matters (including but not limited to product liability, environmental, intellectual property and
competition law matters) and to resolve any such pending legal and regulatory matters within current estimates and in anticipation of certain third-party recoveries; and
•
statements
about
economic
conditions,
such
as
changes
in
the
US
economic
or
housing
recovery
or
changes
in
the
market
conditions
in
the
Asia
Pacific
region,
the
levels
of
new
home
construction
and
home
renovations,
unemployment
levels,
changes
in
consumer
income,
changes
or
stability
in
housing
values,
the
availability
of
mortgages
and other financing, mortgage and other interest rates, housing affordability and supply, the levels of foreclosures and home resales, currency exchange rates, and builder
and consumer confidence.
DISCLAIMER
2

3
Words such as “believe,” “anticipate,” “plan,” “expect,” “intend,” “target,” “estimate,” “project,” “predict,” “forecast,” “guideline,” “aim,” “will,” “should,” “likely,” “continue,” “may,”
“objective,” “outlook” and similar expressions are intended to identify forward-looking statements but are not the exclusive means of identifying such statements. Readers are cautioned
not to place undue reliance on these forward-looking statements and all such forward-looking statements are qualified in their entirety by reference to the following cautionary
statements.
 
Forward-looking statements are based on the company’s current expectations, estimates and assumptions and because forward-looking statements address future results,
events and conditions, they, by their very nature, involve inherent risks and uncertainties, many of which are unforeseeable and beyond the company’s control. Such known and
unknown risks, uncertainties and other factors may cause actual results, performance or other achievements to differ materially from the anticipated results, performance or
achievements expressed, projected or implied by these forward-looking statements. These factors, some of which are discussed under “Risk Factors” in Section 3 of the Form 20-
F filed with the Securities and Exchange Commission on 26 June 2014, include, but are not limited to: all matters relating to or arising out of the prior manufacture of products that
contained asbestos by current and former James Hardie subsidiaries; required contributions to AICF, any shortfall in AICF and the effect of currency exchange rate movements
on the amount recorded in the company’s financial statements as an asbestos liability; governmental loan facility to AICF; compliance with and changes in tax laws and
treatments; competition and product pricing in the markets in which the company operates; the consequences of product failures or defects; exposure to environmental, asbestos,
putative consumer class action or other legal proceedings; general economic and market conditions; the supply and cost of raw materials; possible increases in competition and
the potential that competitors could copy the company’s products; reliance on a small number of customers; a customer’s inability to pay; compliance with and changes in
environmental and health and safety laws; risks of conducting business internationally; compliance with and changes in laws and regulations; the effect of the transfer of the
company’s corporate domicile from The Netherlands to Ireland, including changes in corporate governance and any potential tax benefits related thereto; currency exchange
risks; dependence on customer preference and the concentration of the company’s customer base on large format retail customers, distributors and dealers; dependence on
residential and commercial construction markets; the effect of adverse changes in climate or weather patterns; possible inability to renew credit facilities on terms favourable to
the company, or at all; acquisition or sale of businesses and business segments; changes in the company’s key management personnel; inherent limitations on internal controls;
use of accounting estimates; and all other risks identified in the company’s reports filed with Australian, Irish and US securities agencies and exchanges (as appropriate). The
company cautions you that the foregoing list of factors is not exhaustive and that other risks and uncertainties may cause actual results to differ materially from those referenced
in the company’s forward-looking statements. Forward-looking statements speak only as of the date they are made and are statements of the company’s current expectations
concerning future results, events and conditions. The company assumes no obligation to update any forward-looking statements or information except as required by law.

•
North Division Overview
•
North Strategy
•
Sales Execution Update
•
Market Moving Initiatives
•
Summary
AGENDA
4

NORTH DIVISION OVERVIEW
Market Dynamics
•
40 % of JH volume
•
~20% of wood-look products
•
Wood-look at ~65% of market
Quick Facts
•
~1060 employees
•
4 manufacturing facilities
•
Predominately HZ5 volume
Midwest
Northeast
Mountain
Pacific
Northwest
5
Canada

•
Grow Fiber Cement share by substituting for both vinyl and
wood based sidings and trims in the new construction and
repair and remodel market segments (35)
•
Maintain our Fiber Cement category position by delivering
differentiated value to supply chain participants, right through
to the home owner (90)
•
Build the business model in a way that delivers sustainable 
financial returns that far exceed industry averages (20-25)
NORTH STRATEGY
6

•
5 regions
•
Approach differs due to opportunity and competitor
NORTH DIVISION OVERVIEW
•
Vinyl and wood market shares are James Hardie internal estimates.
7
Northwest
Vinyl share
5%
Wood share
30%
Mountain
Vinyl share
10%
Wood share
35%
Canada
Vinyl share
50%
Wood share
15%
Midwest
Vinyl share
40%
Wood share
20%
Northeast
Vinyl share
50%
Wood share
15%

PRODUCT STRATEGY
8
Northeast &
Canada
Midwest
Mountain
Pacific
Northwest
x
x
x
x
x
x
x
Vinyl
Vinyl & Wood
Wood
Fiber Cement
MARKET STANDARD
MARKET

JAMES HARDIE VALUE PROPOSITION
•
James Hardie can deliver superior design to vinyl with
a true wood look
•
James Hardie can deliver superior durability and lower
maintenance than real wood, hardboard/OSB exterior
products
9

Single family new construction
•
Market development
•
Builders and developers
Single family repair and remodel
•
Hardie standard / vinyl standard neighborhoods
•
Sold through the contractor
Multifamily
•
Developers and Architects
•
Bid process
SEGMENTS
10

•
Align with channel partners in a way that allows full
market access and leverage their local service
capabilities and customer relationships.
•
Ensure that the supply chain is built and operates in a
manner that enables participants to earn acceptable
category returns
CHANNEL STRATEGY
11

•
Enable James Hardie’s product leadership
•
Delivers James Hardie brand promise
•
Ensure capacity is available during periods of peak
demand
•
Allows delivered unit cost to remain relatively flat in all
market types
MANUFACTURING STRATEGY
12

MANUFACTURING –
PLANT / MARKET COVERAGE
Plank, Panel,
Backer, Trim,
ColorPlus
®
Products,
Artisan
®
and
Artisan
®
V-Groove
Products
Panel,
Backer
Plank,
Panel
Plank, Panel, Backer, 
NT3
®
Trim,
ColorPlus
®
Products
Plank, Panel, Backer
Heritage
®
, soffit, 
ColorPlus
®
Products,
Mouldings
13

Recruit
Engage
Develop
Promote
Evaluate
ORGANIZATION / LEADERSHIP
•
Driving an overall business capability
•
Ability to move a market
•
Executing at a high level with a single focus
•
Depth and leadership
•
Tenure and continuity
14

New construction growth has slowed
•
First 3 quarters of 2014:North starts up 1% versus 2013
Repair & Remodel up roughly 3% year over year
SALES EXECUTION -
STARTS
Source: NAHB
15
Q1
Q2
Q3
Q4
Q1
Q2
Q3
Q4
Q1
Q2
Q3 E
Q4 E
FY 13
FY 13
FY 13
FY 13
FY 14
FY 14
FY 14
FY 14
FY 15
FY 15
FY 15
FY 15
Addressable Starts
Canada
Midwest
Northeast
Mountain
Pacific Northwest

MARKET PERFORMANCE
16
FY11 YTD
FY12 YTD
FY13 YTD
FY14YTD
FY15YTD
North Exterior Volume

•
Ambassador program in repair and remodel segment
•
100% Hardie in single family new construction segment
MARKET SPECIFIC INITIATIVES
17

HARDIE AMBASSADOR PROGRAM: LARGE METROS
•
Invest early in a neighborhood
•
Drive awareness and preference for James Hardie products in
vinyl standard neighborhoods
•
Reaching homeowners through multiple touch points
18

AMBASSADOR PERFORMANCE
19
Chicago
DC/Baltimore
Boston
New Jersey
% Growth -
Year Before Ambassador Program to Now

100% HARDIE: MINNEAPOLIS
CHOOSE
100% Hardie
LIVE
100% Hardie
BUILD
100% Hardie
PROGRAM
PROMISE
INFLUENCE
CHOICE
Differentiate James Hardie brand
and create value for both builders
and homeowners
Extend and deepen
relationship with brand
20

100% HARDIE PROGRAM: MINNEAPOLIS
21
•
Single family new construction target
•
Responds to Hardboard/OSB positioning of; looks like
James Hardie but costs less
•
Creates and builds additional value at the builder level,
and ultimately for the homeowner, to offset
Hardboard/OSB siding discounts

100% HARDIE: MINNEAPOLIS
100% Hardie Components
•
100% Hardie Positioning
•
Color palette reset
•
Marketing campaign
•
Siding Solution Center
22

SIDING SOLUTION CENTER: MINNEAPOLIS
23
•
Increase the quality of installation in the market
•
Increase the supply of qualified labor to install James Hardie in
the new construction segment
•
Responds to the ease of install perception of Hardboard/OSB
that some builders value, especially in a recovery market.

PERFORMANCE OF 100% HARDIE: MINNEAPOLIS
24
May
June
July
August
Builder Adoption of the Program

Growth will come through substituting both vinyl and wood based
sidings and trims
•
Market development against vinyl
•
Defend and grow against wood based exterior products through;
enhanced sales programs,
more effective product positioning
improved channel alignment.
We are growing share in repair & remodel and will grow in the new
construction segment as it recovers.
Key Market Specific Initiatives
•
Hardie Ambassador Program
•
100% Hardie Builder Program
SUMMARY
25

QUESTIONS