R&D OVERVIEW
Michael Benjamin
24 September 2014
Exhibit 99.4 |
DISCLAIMER
2
This Management Presentation contains forward-looking statements. James Hardie may from time to
time make forward-looking statements in its periodic reports filed with or furnished to the
SEC, on Forms 20-F and 6-K, in its annual reports to shareholders, in offering circulars, invitation memoranda and prospectuses, in media releases and other written
materials and in oral statements made by the companys officers, directors or employees to
analysts, institutional investors, existing and potential lenders, representatives of the media
and others. Statements that are not historical facts are forward-looking statements and such
forward-looking statements are statements made pursuant to the Safe Harbor Provisions of
the Private Securities Litigation Reform Act of 1995.
Examples of forward-looking statements include:
statements about the companys future performance;
projections of the companys results of operations or financial condition;
statements regarding the companys plans, objectives or goals, including those relating to
strategies, initiatives, competition, acquisitions, dispositions and/or its products;
expectations concerning the costs associated with the suspension or closure of operations at any of
the companys plants and future plans with respect to any such plants;
expectations concerning the costs associated with the significant capital expenditure projects at any
of the companys plants and future plans with respect to any such projects;
expectations regarding the extension or renewal of the companys credit facilities including
changes to terms, covenants or ratios;
expectations concerning dividend payments and share buy-backs;
statements concerning the companys corporate and tax domiciles and structures and potential
changes to them, including potential tax charges;
statements regarding tax liabilities and related audits, reviews and proceedings;
statements regarding the possible consequences and/or potential outcome of the legal proceedings
brought against two of the companys subsidiaries by the New Zealand Ministry of Education
and the potential product liabilities, if any, associated with such proceedings;
expectations about the timing and amount of contributions to Asbestos Injuries Compensation Fund
(AICF), a special purpose fund for the compensation of proven Australian asbestos-related
personal injury and death claims;
expectations concerning indemnification obligations;
expectations concerning the adequacy of the companys warranty provisions and estimates for
future warranty-related costs;
statements regarding the companys ability to manage legal and regulatory matters (including but
not limited to product liability, environmental, intellectual property and competition law
matters) and to resolve any such pending legal and regulatory matters within current estimates and in anticipation of certain third-party recoveries; and
statements about economic conditions, such as changes in the US economic or housing recovery or
changes in the market conditions in the Asia Pacific region, the levels of new home
construction and home renovations, unemployment levels, changes in consumer income, changes or stability in housing values, the availability of mortgages and
other financing, mortgage and other interest rates, housing affordability and supply, the levels of
foreclosures and home resales, currency exchange rates, and builder and consumer confidence. |
3
Words such as believe, anticipate, plan, expect,
intend, target, estimate, project, predict, forecast, guideline, aim, will, should, likely, continue,
may, objective, outlook and similar expressions are
intended to identify forward-looking statements but are not the exclusive means of identifying such statements. Readers are cautioned
not to place undue reliance on these forward-looking statements and all such forward-looking
statements are qualified in their entirety by reference to the following cautionary statements.
Forward-looking statements are based on the companys current expectations, estimates and
assumptions and because forward-looking statements address future results, events and
conditions, they, by their very nature, involve inherent risks and uncertainties, many of which are
unforeseeable and beyond the companys control. Such known and unknown risks,
uncertainties and other factors may cause actual results, performance or other achievements to differ
materially from the anticipated results, performance or achievements expressed, projected or
implied by these forward-looking statements. These factors, some of which are discussed under Risk Factors in Section 3 of the Form 20-F filed with the Securities and
Exchange Commission on 26 June 2014, include, but are not limited to: all matters relating to or
arising out of the prior manufacture of products that contained asbestos by current and former
James Hardie subsidiaries; required contributions to AICF, any shortfall in AICF and the effect of currency exchange rate movements on the amount recorded in the companys
financial statements as an asbestos liability; governmental loan facility to AICF; compliance with and
changes in tax laws and treatments; competition and product pricing in the markets in which the
company operates; the consequences of product failures or defects; exposure to environmental, asbestos, putative consumer class action or other legal
proceedings; general economic and market conditions; the supply and cost of raw materials; possible
increases in competition and the potential that competitors could copy the companys
products; reliance on a small number of customers; a customers inability to pay; compliance with and changes in environmental and health and safety laws; risks of
conducting business internationally; compliance with and changes in laws and regulations; the effect
of the transfer of the companys corporate domicile from The Netherlands to Ireland,
including changes in corporate governance and any potential tax benefits related thereto; currency exchange risks; dependence on customer preference and the concentration
of the companys customer base on large format retail customers, distributors and dealers;
dependence on residential and commercial construction markets; the effect of adverse changes in
climate or weather patterns; possible inability to renew credit facilities on terms favourable to the company, or at all; acquisition or sale of businesses and business
segments; changes in the companys key management personnel; inherent limitations on internal
controls; use of accounting estimates; and all other risks identified in the companys
reports filed with Australian, Irish and US securities agencies and exchanges (as appropriate). The
company cautions you that the foregoing list of factors is not exhaustive and that other risks
and uncertainties may cause actual results to differ materially from those referenced in the companys forward-looking statements. Forward-looking statements speak only
as of the date they are made and are statements of the companys current expectations concerning
future results, events and conditions. The company assumes no obligation to update any
forward-looking statements or information except as required by law. |
BACKGROUND
4
Michael Benjamin, Director, R&D
11+ years in James Hardie USA
4 years in R&D Chicago
ColorPlus R&D Manager
Non-FC R&D Manager
Product Development
Technology Implementation
6 years in R&D Fontana
US R&D Director
Role includes R&D, Engineering
and Claims Management
1+ year in R&D Fontana |
R&D Strategy
R&D Overview
Dynamic Capability
FC Centric Focus
JH Business Impact
Key Takeaways / Summary
Questions
PRESENTATION AGENDA
5 |
Enable James Hardie Product Leadership Strategy
TECHNOLOGY STRATEGY
6
Provide a continuous pipeline of innovative new products and
technologies with sustainable advantages to achieve our
category and market share goals
Our role is to act as the technology pipeline for the organization
|
R&D OVERVIEW
JH Business Impact
7
Focus
Results
Capability
JH R&Ds Key Strengths
Dynamic Capability
Evolves
further
technology
advantage
FC Centric Focus
People
Execution |
DYNAMIC CAPABILITY
R&D Overview
JH Business
Impact
Focus
Capability |
Fontana, CA
Naperville, IL
Sydney, NSW
R&D LOCATIONS
9
Three
research
centers
US
and
Australia
Fontana, CA
Naperville, IL
Sydney, NSW |
Diverse workforce of 130+ technologists
Scientists
Chemistry, Materials, Inorganic, Composite, Wood
& Fibers and Building Science
Engineers
Chemical, Mechanical, Electrical, Civil and
Environmental
R&D RESOURCES
~60% have PhD or Masters Degree
~70% with greater than 6 years service
10
Bachelor's
32%
Master's
30%
PhD's
28%
Others
10%
0-5 Yrs
27%
6-10 Yrs
37%
11-15 Yrs
25%
16+ Yrs
11% |
RESEARCH CAPABILITIES
Thermal
Properties
Compositional
Analysis
Mechanical
Properties
Microscopy
11 |
RESEARCH CAPABILITIES
Longer-Term,
Real-Life
Exposure
12 |
Innovation tools
3D printing prototypes (Faster concepts)
Pilot processes (Concept investment)
Intellectual property
Idea generation process
Focused approach on opportunities
INNOVATION CAPABILITY
13
IP Tools (IP Space Availability)
Crowded
IP Space
IP Space
Available
All FC siding
Coatings
Durability
NT3
Tech
Hatscheck
0%
LDA
0%
Non FC
0%
Tools &
0%
New Platforms
New Tech
FY15 IP Concepts YTD
Accessories |
Chicago R&D is operational from Q4
FY13, focusing mainly on nonFC
development
Product Development
Non-FC materials characterization
Product and system testing
Pilot lines
Currently capable to develop and
implement non-FC technology initiatives
aligned with business needs
NONFC CAPABILITY
14 |
R&D yearly spend is divided between research
and development projects
Research
Core
understanding
of
technologies
and
science
behind
them
Development
Focus
around
implementing
new
technology
and
new
products
R&D SPEND
15 |
FC
CENTRIC FOCUS R&D Overview
JH Business
Impact
Focus
Capability |
Enable
effective development and implementation of key initiatives Ensure continuous
pipeline of new concepts and ideas JH INNOVATION PROCESS
17
Decision to
Develop
Decision to
Implement
Transfer to
BAU
Feasibility
Development
Implementation
Post
Implementation
What Problem is this
Solving?
Feedback
Loop
Business
Need
Business
Strategy |
FC
STRATEGIC PRIORITIES 18
Product
Performance
New Product
Development
Platform
Development
Technical Support
Substrate Development
Coatings Development
Raw Materials Formulation
Test Method Development
Trim/Shapes
ColorPlus®
Development
Reveal®
Top of the Market Products
Foam-back Plank
Product Form
Product Aesthetics
Advanced Finishing
Concealed Fastening
Best Practices/Install
Raw Material Sourcing
Manufacturing Process Optimization
Yield Improvements
ENABLERS |
Multi-faceted approach to product performance
PRODUCT PERFORMANCE APPROACH
19
Product Performance
Material
Composition
Product
Formation
Raw Material
Selection
Raw Material
Interaction
Primers
Top Coat
Formulation
Substrate
Coatings |
Raw
material research is an important aspect of product performance and technical
support strategies Enhance product performance
Raw material selection
Formulations
Technical support
Secure
supply
pulp,
cement,
silica
et
al.,
-
Raw material sourcing / New formulations
Ensure quality
-
Consistent supply / Universal specifications
Improve utilization
RAW MATERIAL FOCUS
20 |
James Hardie uses low density functional additives for:
Lighter / Thicker products
Ease of use
Performance
Our strategy is to reduce dependency on commercial additives to
in-house technology substitutes
LOW DENSITY ADDITIVES
21
Interiors
Exteriors
HZ10®
Siding
Exteriors
HZ5®
Siding
Low
Density
(LD)
LD
Options
LD
Additive
A
LD
Additive
D
LD
Additive
C
LD
Additive
B |
Invest in new manufacturing platforms to enable step-
change products in current or new category
PLATFORM DEVELOPMENT FOCUS
22
Platform A
(Current)
Plank
/ Panel
Flat sheets
Higher
throughput
Platform B
(Current)
Thicker
products
Functional
Platform C
(New)
Aesthetics
Product
Form
High-end
products
Platform D
(New)
Shapes
Extreme
applications
Functional |
Balanced mix of step change products and product line
extensions to drive JH category and market share growth
PRODUCT DEVELOPMENT FOCUS
23
Form
Aesthetics
Texture
Shape
Weight
Color
Function
Water
management
Durability
Energy
efficiency
Concealed
fastening
Nail line
Ease of
install
Features |
Evaluate and develop nonFC technologies for fit with
current and future JH business
Mouldings
Provide shapes to complement JH FC trim portfolio
Windows
Develop non-FC technology as an entry vehicle into
NONFC STRATEGIC PRIORITIES
24
fiber glass windows |
JH
BUSINESS IMPACT R&D Overview
JH Business
Impact
Focus
Capability |
Delivered HardieZone
®
Engineered for Climate
®
Products
7
th
Generation of FC products
HARDIEZONE
®
ENGINEERED
FOR
CLIMATE
®
26 |
HZ5
®
siding performs 5x better than generic FC in system testing
PRODUCT PERFORMANCE
27
Source: James Hardie Internal Research and Testing
TIME |
JH vs.
COMPETITORS (OSB / Hardboard) 28
Like Hardboard, OSB siding is a wood based,
manufactured product that can experience similar
issues when exposed in external applications :
Source: James Hardie Internal Research and Testing
Termite Activity
Splitting
Fire
Mold Growth
Moisture Movement
JH
OSB
1/16
1/4
0
1/16
1/8
3/16
1/4
5/16
JH
OSB
Real World Movement
is 4X, Damp to Ambient
Fire
Splitting
Mold Growth
Termites
Significant Moisture Movement
Swelling |
JH
vs. COMPETITORS (CFC) 29
Competitive Fiber Cement Siding
Source: James Hardie Internal Research and Testing
JH
CFC
Nailing
Brittleness (Lower the Better)
Source: External Code Compliance Reports (ICC-ES)
0
5
10
15
20
25
30
35
110
120
130
140
150
160
170
180
190
200
Wind Speed (mph)
# Blind Nail Solutions
(Exp. Cat D @ 30ft.)
HardiePlank®
Siding
CFC #1
CFC #2
CFC #3
0
1
2
3
4
5
6
JH
CFC #1
CFC #2
CFC #3
Low quality raw materials
More brittle, nailing damage
Few approved wind load solutions
High movement (moisture)
Poor paint and primer adhesion |
JH
vs. COMPETITORS (Vinyl) 30
Vinyl / PVC Siding
Source: James Hardie Internal Research and Testing
Looks cheap
Relatively durable but can melt even
from reflected light (low-e window)
Very high thermal movement
7x
compared to JH
Poor impact resistance |
OSB / Hardboard trim
Poor paint adhesion
Low resistance to mold
High water absorption and swelling
PVC trim
High thermal expansion (7x)
High movement / High gapping
Low thermal stability / Yellowing
Polyurethane composite trim
High thermal expansion (3x)
Low UV resistance (PU)
Poor paint adhesion
JH vs. COMPETITORS (Trim)
31
Paint Adhesion
OSB / Hardboard
Gapping -
PVC
Swelling
OSB /
Hardboard
Source: James Hardie Internal Research and Testing |
By
focusing on low density research, JH was able to reduce the dependency on
commercial additives to in-house technology substitutes
LOW DENSITY ADDITIVES
32
This Enables:
Lighter / Thicker products
Cost
effective, Durable products
Reliable supply of raw material |
PRODUCT DEVELOPMENT
33
Other Products
Trim extensions
Shingle extensions
High-end panel extensions
HardieReveal2.0Panel
System
HardiePlank® Lap
Siding with Insulation
HardieTrim Mouldings
Artisan® V-Rustic
Siding |
In
summary, JH R&D has enabled
Impact on product performance
Product leadership compared to competitors
Impact on raw materials and low density materials
Product and platform development
Better innovation
STRONG JH BUSINESS IMPACT
34 |
SUMMARY
R&D Overview
JH Business
Impact
Focus
Capability |
KEY
TAKEAWAYS James Hardie R&D invests and functions towards:
Ensuring Product Performance
JH products demonstrate superior durability compared to the
competition
Maintaining Product Leadership
Differentiated products are being created to enable future PDG vs.
wood and vinyl options
Enabling Platforms
New platforms are being developed to enable future business growth
36 |
R&D FUTURE DELIVERABLES
Continue Research and Development of Key Technology Strategies
Product Performance
Raw Materials
Low Density
Continue Investments of Key Platform Strategies
Continue to Deliver New Products
Aligned with Corporate Strategy
Act
as
the
technology
pipeline
for
JH
and
deliver
key
results
towards
JHs overall category and market share growth strategy
37 |
QUESTIONS
R&D Overview
JH Business
Impact
Focus
Capability |