SOUTH
DIVISION Ryan Sullivan
24 September 2014
Exhibit 99.5 |
DISCLAIMER
2
This Management Presentation contains forward-looking statements. James Hardie may from time to
time make forward-looking statements in its periodic reports filed with or furnished to the
SEC, on Forms 20-F and 6-K, in its annual reports to shareholders, in offering circulars, invitation memoranda and prospectuses, in media releases and other written
materials and in oral statements made by the companys officers, directors or employees to
analysts, institutional investors, existing and potential lenders, representatives of the media
and others. Statements that are not historical facts are forward-looking statements and such forward-looking statements are statements made pursuant to the Safe Harbor
Provisions of the Private Securities Litigation Reform Act of 1995. Examples of forward-looking statements include:
statements about the companys future performance;
projections of the companys results of operations or financial condition;
statements regarding the companys plans, objectives or goals, including those relating to
strategies, initiatives, competition, acquisitions, dispositions and/or its products;
expectations concerning the costs associated with the suspension or closure of operations at any of
the companys plants and future plans with respect to any such plants;
expectations concerning the costs associated with the significant capital expenditure projects at any
of the companys plants and future plans with respect to any such projects;
expectations regarding the extension or renewal of the companys credit facilities including
changes to terms, covenants or ratios;
expectations concerning dividend payments and share buy-backs;
statements concerning the companys corporate and tax domiciles and structures and potential
changes to them, including potential tax charges;
statements regarding tax liabilities and related audits, reviews and proceedings;
statements regarding the possible consequences and/or potential outcome of the legal proceedings
brought against two of the companys subsidiaries by the New Zealand Ministry of Education
and the potential product liabilities, if any, associated with such proceedings;
expectations about the timing and amount of contributions to Asbestos Injuries Compensation Fund
(AICF), a special purpose fund for the compensation of proven Australian asbestos-related
personal injury and death claims;
expectations concerning indemnification obligations;
expectations concerning the adequacy of the companys warranty provisions and estimates for
future warranty-related costs;
statements regarding the companys ability to manage legal and regulatory matters (including but
not limited to product liability, environmental, intellectual property and
competition law matters) and to resolve any such pending legal and regulatory matters within current
estimates and in anticipation of certain third-party recoveries; and
statements about economic conditions, such as changes in the US economic or housing recovery or
changes in the market conditions in the Asia Pacific region, the levels of new home
construction and home renovations, unemployment levels, changes in consumer income, changes or stability in housing values, the availability of mortgages and
other financing, mortgage and other interest rates, housing affordability and supply, the levels of
foreclosures and home resales, currency exchange rates, and builder and consumer confidence. |
3
Words such as believe, anticipate, plan, expect,
intend, target, estimate, project, predict, forecast, guideline, aim, will, should, likely, continue,
may, objective, outlook and similar expressions are
intended to identify forward-looking statements but are not the exclusive means of identifying such statements. Readers are
cautioned not to place undue reliance on these forward-looking statements and all such
forward-looking statements are qualified in their entirety by reference to the following
cautionary statements.
Forward-looking statements are based on the companys current expectations, estimates and
assumptions and because forward-looking statements address future results, events and
conditions, they, by their very nature, involve inherent risks and uncertainties, many of which are unforeseeable and beyond the companys control. Such known and
unknown risks, uncertainties and other factors may cause actual results, performance or other
achievements to differ materially from the anticipated results, performance or achievements
expressed, projected or implied by these forward-looking statements. These factors, some of which are discussed under Risk Factors in Section 3 of the Form
20-F filed with the Securities and Exchange Commission on 26 June 2014, include, but are not
limited to: all matters relating to or arising out of the prior manufacture of products that
contained asbestos by current and former James Hardie subsidiaries; required contributions to AICF, any shortfall in AICF and the effect of currency exchange rate
movements on the amount recorded in the companys financial statements as an asbestos liability;
governmental loan facility to AICF; compliance with and changes in tax laws and treatments;
competition and product pricing in the markets in which the company operates; the consequences of product failures or defects; exposure to environmental,
asbestos, putative consumer class action or other legal proceedings; general economic and market
conditions; the supply and cost of raw materials; possible increases in competition and the
potential that competitors could copy the companys products; reliance on a small number of customers; a customers inability to pay; compliance with and
changes in environmental and health and safety laws; risks of conducting business internationally;
compliance with and changes in laws and regulations; the effect of the transfer of the
companys corporate domicile from The Netherlands to Ireland, including changes in corporate governance and any potential tax benefits related thereto; currency
exchange risks; dependence on customer preference and the concentration of the companys customer
base on large format retail customers, distributors and dealers; dependence on residential and
commercial construction markets; the effect of adverse changes in climate or weather patterns; possible inability to renew credit facilities on
terms favourable to the company, or at all; acquisition or sale of businesses and business segments;
changes in the companys key management personnel; inherent limitations on internal
controls; use of accounting estimates; and all other risks identified in the companys reports filed with Australian, Irish and US securities agencies and exchanges (as
appropriate). The company cautions you that the foregoing list of factors is not exhaustive and that
other risks and uncertainties may cause actual results to differ materially from those
referenced in the companys forward-looking statements. Forward-looking statements speak only as of the date they are made and are statements of the companys
current expectations concerning future results, events and conditions. The company assumes no
obligation to update any forward-looking statements or information except as required by
law.
|
AGENDA
4
South
Division:
Overview
and
Starts
Activity
Manufacturing:
Capability
&
Capacity
Market:
Product
&
Segment
Strategies |
SOUTH
DIVISION AT A GLANCE Quick Facts
Manufacturing Employees: ~640
Sales Employees: ~100
FY14 Volume: ~890 mmsf
~60% of North American Volume
~80% Exteriors vs Interiors
~85% Single Family vs Multi Family
Source: Company data
5 |
SOUTH
STARTS SUMMARY While the South Division continues to grow above the market,
we have seen starts
forecasts
come
down
significantly
since
our
FY15
planning
cycle
Source: Dodge/Company data
6 |
Organizational Development
Focused growth from hardboard and vinyl while
executing on the 90
Key Product Initiatives
Trim, ColorPlus
®
and
Top of Market
Key Segment Initiatives
New contractor
program, Ambassador program, 100% Hardie
builder program
Capacity Additions
SOUTHERN DIVISION FY15 FOCUS AREAS
7 |
PRODUCT STRATEGY: TRIM
Trim Product Initiatives in South
Sanded Edge
Expansion
HardieTrim®
Mouldings
1x2
Position
durability
of
JH
trim
against
lower
performing
wood
and
hardboard
trim
8 |
PRODUCT
STRATEGY:
COLORPLUS
®
Provide a superior performing product to homeowners
Provide a more economical JH solution in high paint cost markets
Organizational
focus
for
C+
is
on
Repair/Remodel
segments
across
the
South, and New Construction in markets with high field paint costs
9 |
PRODUCT STRATEGY: TOP OF MARKET
Reveal®
Panel System
Artisan®
Plank
Artisan®
V Rustic
We are expanding our access to the
Top of Market
by launching new
products and entering new markets
10 |
3
key segment initiatives within the Single Family segment to accelerate growth
and product mix shift SEGMENT STRATEGIES
New R&R Contractor
Program
R&R Ambassador
Program
100% Hardie
11 |
R&R SEGMENT STRATEGY
Ensure R&R segment is disproportionate share of 35-90
12
Build and maintain a
winning network of
aligned contractors
Contractor
Programs
Contractor Business
Solutions
Digital
Build an organization of
R&R experts
Training
Organizational
Alignment
Compensation for
Right Behavior
Focus resources on vinyl
standard markets
Identify Markets
Drive Preference
for JH
Leverage Wins to
Develop
Contractors
Ensure differentiated
position with the
homeowner
Win Share of Voice
Lead Nurturing
Tools & Proof
Sources |
To
increase the number of homes that receive a high-quality Hardie sales and
install experience via growing our network of aligned contractors. PURPOSE OF
WEBSITE CONTRACTOR PROGRAM JH POV
CONTRACTOR POV
HOMEOWNER POV
Extension of our Brand.
Deliver JH value prop in local
markets
Match in-market
homeowners with trusted
professionals who can
install.
Drive product strategy.
Promote long-term loyalty.
Manufacturer endorsement
Leads
Continuing education
Access to unique business
solutions
Rewards
Find qualified JH contractors
Contractor options to choose
from
Peace of mind in decision
13 |
Preferred Remodeler Program
Associate Contractor Program
WHY CHANGE OUR PROGRAM NOW?
Combining the best of both programs and offering even more non-product
value adds and growth opportunities for companies of all sizes.
14
Any Contractor or Remodeler,
No Matter the Business Size.
James Hardie
is a part of
my business.
Tools/programs to grow with JH
Clear path/requirements to
achieve Preferred
Transitional tier via Directory
Listing
Dedicated
Replacement Contractors
James Hardie
is
my business.
Highest endorsement from Hardie
Enhanced support and tools
Differentiation from other siding
contractors |
CEMENTING OURSELVES AS YOUR GREATEST ALLY
Program launching Q3 FY15
15 |
MEMBERSHIP LEVELS FOR ANY SIZE BUSINESS
By offering one consolidated program, we are able to streamline the contractor
acquisition and account development process, as new companies are brought on
board and
we
work
to
help
grow
their
businesses
with
James
Hardie
as
a
focus.
16
Elite logo & certificate
Elite placement on the
Remodeler Locator
Distinguish your business with
Contractor Alliance Badges
Participation in the
HardieRewards
Program
(25% Bonus Points)
HardieReward Milestones
Members Only access to
production, sales, and
marketing business
solutions
Advanced training
opportunities on installation
best practices, job-site safety,
lead generation, and in-home
sales
Free GuildQuality Surveying
Preferred logo & certificate
Preferred placement on the
Remodeler Locator
Distinguish your business with
Contractor Alliance Badges
Participation in the
HardieRewards
Program
(10% Bonus Points)
Participation in the
HardieRewards Program
Training opportunities
Beyond the Level
eNewsletter
HardieReward Milestones
Members Only access to
production, sales, and
marketing business
solutions
Advanced training
opportunities on installation
best practices, job-site
safety, lead generation, and
in-home sales
Free GuildQuality Surveying
Listing on the James Hardie
Remodeler Locator
Participation in the
HardieRewards Program
Earn HardieReward
Milestones
Members Only access to
production, sales, and
marketing business
solutions
Advanced training
opportunities on installation
best practices, job-site
safety, lead generation, and
in-home sales
Free GuildQuality Surveying
Earn HardieReward
Milestones
Access to unique production,
sales, and marketing
business solutions
Advanced training
opportunities on installation
best practices, job-site
safety, lead generation, and
in-home sales
REWARDS ADVANTAGE
REWARDS ADVANTAGE
REWARDS PLUS
REWARDS PLUS
REWARDS
REWARDS |
SOUTH DIVISION MANUFACTURING
Plant
Key Capabilities
Fontana, CA
Sheet Machines: 4
wide, 5
wide
Low Density Production
Primary products: Panel, Backer
Key Imports: Trim, Heritage®, Artisan®
and ColorPlus®
Products
Plant City, FL
Sheet Machines: 4
wide
Primary Products: Panel, Plank
Key Imports: Backer, Trim, Heritage®,
Artisan®, Vented Soffit and
ColorPlus®
Products
Cleburne, TX
Sheet Machines: 5
wide
Low Density Production
Single Sourced Capacity: HLD Trim
Primary products: Trim, Backer, Plank
Key Imports: Heritage®
& Artisan®
Waxahachie, TX
Sheet Machines: 4
wide and 5
wide
Primary products: Panel, Plank, Soffit
Key Imports: Backer, Heritage®, Artisan®
17
Keys to Operational Strategy
Safety
Customer service delivery
Capacity ahead of demand
Network redundancy
Labor efficiency and operational
excellence |
SOUTH
MANUFACTURING LOCATIONS HZ10 Manufacturing Facility
ColorPlus ®
Products Facility
VMI Distribution Center
Big Box Distribution Center
18 |
Capacity expansion plans aligned to current forecast
and our 85% target utilization rate
SOUTHERN CAPACITY UPDATE
19
Fontana:
Ramp-up
currently
on
track
Plant
City
Trim:
Construction
complete
Q415
Cleburne:
Construction
complete
Q116
Evaluating
next
capacity
add:
Summerville
vs
Mid
South |
South is predominantly mature FC market. Growth must come
from wood, hardboard, accessories, and vinyl in certain regions
Starts/Market coming in below forecast
Key Product Initiatives; Trim, ColorPlus
®
, and Top of Market
Key Segment Initiatives; New Contractor Program, Hardie
Ambassador Program, 100% Hardie Builder Program
Capacity expansion plans adjusted for new forecasts
SUMMARY
20 |
QUESTIONS |